I’m venturing outside of my insular Sony bubble of awesome to shine a light on a genius marketing campaign by XboxOne exclusive Titanfall. Titanfall Arcade is the latest step in EA’s bid to pump up Titanfall in the lead up to the game’s release. Titanfall Arcade takes the new shine of Titanfall and infuses that with some classic arcade games from yesteryear.
The three classics featured in Titanfall Arcade are Asteroids, Missile Command, and Centipede. There is of course a Titanfall twist with each game. By twist I mean that you play as a mech in each game. While it doesn’t drastically change the gameplay too much, it is a nice visual effect and great bit of marketing.
The appeal for Titanfall Arcade consists primarily in the nostalgia factor. For the older gamers that have made the jump to the next gen consoles, playing classic games with the modern twist may prove to be an excellent way to drum up more interest. EA has already established a large marketing push for Titanfall in the weeks leading up to the release; Titanfall Arcade is just the latest push towards giving the game a larger audience.
Titanfall has garnered a lot of popular support since E3. The beta that released earlier this year helped establish the glorious mech combat that Titanfall features. Let’s be honest, the mech combat genre in games has not been booming of late. When the early Armored Core games are the high water mark for the genre, you may have a problem. Whether it was the lack of solid mechanics, a good hook, or the technology behind the game systems just wasn’t up to snuff but the mech games from that past generation have left something to be desired. Which means that Titanfall is the breath of fresh air into a stagnating genre.
The game industry has grown into a multi-billion dollar business and it truly shows in the triple A games ad campaigns. The money normally goes into TV spots, billboards and other traditional advertising and marketing strategies. So when one the big companies utilize tactic that is off the beaten path, it shows that even the bigger corporations can have a go at more creative avenues. Titanfall Arcade represents one attempt at expanding the potential audience for Titanfall and just providing a fun aside for the world at large.